Does BIMI Increase Brand Value?

Short answer: Absolutely! But, there's much more to BIMI than brand enhancement. With major inbox providers Google, Yahoo!, and Apple supporting the standard, it's important for your business to adopt BIMI now more than ever.

Benefits of BIMI

If you haven't implemented BIMI to help improve your business email delivery, MxToolbox suggests you do so ASAP to experience the several incentives it offers. Noticeable return on investment (ROI) and provided logo security are ways BIMI positively impacts your email practices. After applying BIMI to your outgoing messages, hosting with MxToolbox also brings your company additional benefits.

Return on Investment

Implementing BIMI for your business email not only protects your outbound messages, it also offers a significant ROI to your company. For example, a BIMI record gives your company the following advantages:

• Vast brand/domain promotion: Effective and immediate brand recognition in inboxes throughout the world, which improves your brand's overall reputation
• Higher open/click rates: Consumers will recognize your company's trusted logo and instinctively open your emails
• Trust: Recipients associate higher trust to a logo they see attached to a known brand/domain
• Customer confidence: Authentication helps improve brand/domain reputation, resulting in higher return on marketing investments

BIMI clearly improves your email delivery rates, but the above points reinforce the impact this standard has on your business.

Logo Security

By prominently displaying your company's trustworthy, high-quality logo in current and potential customers' inboxes, BIMI safeguards both email senders and receivers. This standard truly covers all the bases for your business and your clients, including:

• Additional layer of security to help message recipients identify legitimate email vs. phishing messages
• Improved reputation by inbox providers; another validation standard they can use to identify the trustworthiness of email
• Minimizing successful phishing attacks

As you can see, BIMI's benefits are overwhelming. It's a no-brainer to implement this standard to help protect your brand and your clientele.

BIMI Hosting with MxToolbox

Once your company's BIMI record is created, hosting it on our Delivery Center feature also provides substantial benefits that help secure your brand's email reputation. Some of these MxToolbox highlights include:

• Detecting, notifying, and fixing any issues without ever logging in to your DNS provider
• Monitoring of your record to ensure no issues occur that might cause logo display failure
• Keeping your record tuned to the latest standards for optimal usage

The convenience of entrusting our expert team with your records saves time and brings peace of mind. We also offer our free BIMI Lookup tool that searches for a specific BIMI record and runs a series of diagnostic tests against the found record. Be sure to review your company's BIMI status before sending your next marketing campaign and newsletter.

Learn more about MxToolbox Delivery Center